Indoni cultural pageant is a medium to teach young people about their cultures and ubuntu in an entertaining and captivating manner. Building up to this pageant we confront and eradicate the social Ills such as teenage pregnancy, HIV/Aids, and the misconceptions of the morden society in Africa through establishing a sense of belonging in young people.
Situations like the Pregnancy surge are caused by the lack of identity in our young people. Through this event we are planting a seed of belonging that will rip in the future.” The event is supported by the Department of Arts and Culture in line with their plan of social cohesion and nation building.
The pageant, showcases the diverse arts, culture and heritage of African communities as interpreted through drama, music, praise singing and dance. The contestants show case these based on the skills learnt during the cultural schools with the adjudication criteria focussing among others on the extent to which contestants best represent their culture and on community development projects they are involved in.
The show is eventually broadcast on SABC 1 and therefore has to comply with stringent quality standards. A team of technical staff including directors, producers, writers and performers work closely with Indoni in producing the show. As a result, the show saw over 3 million viewers glued to their screens during the broadcast of the 2012 show on Africa Day 2013. This was said to be among the highest audience ratings for SABC1 on the day.
Upon return to their communities after the Pageant, the finalists are expected to promote community development throughout their provinces while passing on a legacy of pride and identity to their peers. Award ceremonies are held in partnership with schools, premiers offices, municipalities and other community structures close to the Finalists’ homes where their success in the Pageant is shared with their community while they are also afforded an opportunity to appraise their community about the Indoni Programme and motivate other young people.
Nomkhosi Nzuza, the reigning Zulu Queen is the overall winner of the 2014/15 Indoni Miss Cultural South Africa. The event took place in Durban at the Moses Mabhida Stadium in October 2014. The runners up was the Swazi Queen Nolungelo Shongwe; The Face of Indoni 1st prize, which is selected based on the finalist with the most votes went to the Ndebele Queen Thobile Chilli; and the Miss Ubuntu Prize, which is awarded to the finalist who demonstrated kindness, humanness, warmth and compassion towards all around her during the period leading up to Miss Cultural SA in Durban, went to the Tsonga Queen Kanetani Mathebula.
The festival was attended by Minister Mthethwa of Arts and Culture, Minister Nhleko of Police, Deputy Minister of Cooperative Governance and Traditional Affairs Mr Obed Bapela and Minister Muthambi. Speaking at the event, Minister Muthambi said, “We are very proud to have witnessed our different and diverse cultures on display through exhibitions, fashion shows and then on Saturday the pageant! It is projects like Indoni that will help bring moral regeneration to our youth and to restore core values and pride in our identities,”
“Media have in general have an integral role to play in building social cohesion and we encourage more young people to take such initiatives seriously and play their part in creating a better nation that celebrates its people,” said Muthambi.